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A Newschool Guide to Promoting Your Indie Game

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Part of being an indie game developer is doing your own promotion. Sure, you can leverage ROBLOX’s advertising system to get your game in front of lots of players quickly (we’ll have more on that soon), but let’s think bigger and broader. How can you use social media? How can you produce game content that acts as promotion? How can you get outside of ROBLOX and capture an entirely new audience of gamers? We’ll answer all of those questions in this article. While having a good game is the best kind of promotion (and no amount of promotion can make a bad game a smash hit), tools for promotion can amplify your success — a lot. They can bring you more players, help you earn more money, and ultimately reinforce your personal brand, which means more people will be willing to try the games you release in the future. Step 1: build social media buzz In the last year, top ROBLOX game creators have turned to Twitter, Twitch, and YouTube to engage with their fans, build hype surrounding their game...
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See the Awesome Game Creation Features Coming to ROBLOX in 2015

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The ROBLOX team unveiled an array of improvements and tools coming soon to our platform at ROBLOX Developers Conference West (RDC West) last weekend. The event was the first of its kind, attracting about 75 of the top game creators from our community and more than 40,000 Twitch viewers. Today, we’re going to recap the most anticipated announcements, as presented by Simon “gemlocker” Kozlov and Adam “rbadam” Miller. Consider this an easily digestible version of the giant box of awesome that was opened at the event! ROBLOX Studio announcements ROBLOX Studio is the application in which serious ROBLOX game creation happens. It’s already a rich and complex development environment, facilitating world building, gameplay scripting, interface design, and, of course, publishing. But there’s plenty more to come. Click the links below to see the video demos from RDC West! 1. New “dragger” tool The dragger is one of the fundamental building tools in ROBLOX ...
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How Engaging With Players In and Out of ROBLOX Makes Your Game Better

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Game development is about so much more than building a game and publishing it. The games you see on the front page of ROBLOX consistently have something in common: the developers continue to improve their games, keeping them fresh with new content and finding new and innovative ways to engage with players. Many developers are using social media and video streaming as a way to not only promote their game pre-release, but also keep the excitement going. You may have seen members of the Mad Studio team streaming the development of new modes for Mad Paintball on Twitch. On Twitter, if you check the hashtag #ROBLOXDev, you’ll find many users posting progress of their builds. And then there’s Taymaster , who has been pulling all the right levers on social media over the last year to keep his games popular and fresh. Of all the well known ROBLOX game developers, Taymaster has one of the strongest presences outside of ROBLOX, thanks in part to how he uses Twitt...
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Send us your ROBLOX fan art!

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  Have you made something awesome? We want to share it! We’ve run a couple fan art contests in recent months and have received tons of awesome submissions, but we always want more ! If you’re a ROBLOXian artist and you want to be featured on our Facebook page and the blog, submit a high-resolution photo of your art to fanart@roblox.com . This is not currently a contest, so take as much time as you’d like. [thethe-image-slider name=”Fan Art Slideshow”]  Tips for getting featured: Create a piece of original, high-quality ROBLOX-themed art using any medium you’d like (if physical, snap a high-quality photo or scan), then attach it to an email to fanart@roblox.com . Please be sure to include your ROBLOX username so we can give you credit. Send at as high of resolution as possible, preferably in PNG format (JPG and bitmaps are fine, as well). Ideas: Drawing of ROBLOX characters Painting of an iconic ROBLOX level Hilarious comic strip Illustration representing your favorite R...
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How to Stream Your ROBLOX Gameplay to Twitch

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As many of you know, we launched our Twitch channel last weekend with a Winter Games livestream from ROBLOX HQ. We had a great time playing the Games – and hitting the front page of Twitch in the process! – but what was arguably more satisfying was seeing other community members get in on the fun by starting up their own channels and broadcasting alongside us. That’s what we want to see – every day. Many of you are heading into a long weekend, and we’d love to see you all get “on the air” on Twitch with your ROBLOX play. If you’re looking for inspiration or examples, check out the following Twitch channels. Then, get set up to broadcast yourself using our step-by-step ROBLOX streaming tutorial. SuperGameBlox : Nexx, Curavis, and Bayat explore ROBLOX games. Also, Nexx occasionally dances. ROBLOX Clan League : this channel broadcasts high-profile clan wars. A match after our Saturday livestream hovered between 50 and 100 viewers, showing there is indeed demand for ...
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