Roblox Blog

Part of being an indie game developer is doing your own promotion. Sure, you can leverage ROBLOX’s advertising system to get your game in front of lots of players quickly (we’ll have more on that soon), but let’s think bigger and broader. How can you use social media? How can you produce game content that acts as promotion? How can you get outside of ROBLOX and capture an entirely new audience of gamers? We’ll answer all of those questions in this article. While having a good game is the best kind of promotion (and no amount of promotion can make a bad game a smash hit), tools for promotion can amplify your success — a lot. They can bring you more players, help you earn more money, and ultimately reinforce your personal brand, which means more people will be willing to try the games you release in the future. Step 1: build social media buzz In the last year, top ROBLOX game creators have turned to Twitter, Twitch, and YouTube to engage with their fans, build hype surrounding their game...

Game development is about so much more than building a game and publishing it. The games you see on the front page of ROBLOX consistently have something in common: the developers continue to improve their games, keeping them fresh with new content and finding new and innovative ways to engage with players. Many developers are using social media and video streaming as a way to not only promote their game pre-release, but also keep the excitement going. You may have seen members of the Mad Studio team streaming the development of new modes for Mad Paintball on Twitch. On Twitter, if you check the hashtag #ROBLOXDev, you’ll find many users posting progress of their builds. And then there’s Taymaster , who has been pulling all the right levers on social media over the last year to keep his games popular and fresh. Of all the well known ROBLOX game developers, Taymaster has one of the strongest presences outside of ROBLOX, thanks in part to how he uses Twitt...