Roblox Blog

Part of being an indie game developer is doing your own promotion. Sure, you can leverage ROBLOX’s advertising system to get your game in front of lots of players quickly (we’ll have more on that soon), but let’s think bigger and broader. How can you use social media? How can you produce game content that acts as promotion? How can you get outside of ROBLOX and capture an entirely new audience of gamers? We’ll answer all of those questions in this article. While having a good game is the best kind of promotion (and no amount of promotion can make a bad game a smash hit), tools for promotion can amplify your success — a lot. They can bring you more players, help you earn more money, and ultimately reinforce your personal brand, which means more people will be willing to try the games you release in the future. Step 1: build social media buzz In the last year, top ROBLOX game creators have turned to Twitter, Twitch, and YouTube to engage with their fans, build hype surrounding their game...

The ROBLOX team unveiled an array of improvements and tools coming soon to our platform at ROBLOX Developers Conference West (RDC West) last weekend. The event was the first of its kind, attracting about 75 of the top game creators from our community and more than 40,000 Twitch viewers. Today, we’re going to recap the most anticipated announcements, as presented by Simon “gemlocker” Kozlov and Adam “rbadam” Miller. Consider this an easily digestible version of the giant box of awesome that was opened at the event! ROBLOX Studio announcements ROBLOX Studio is the application in which serious ROBLOX game creation happens. It’s already a rich and complex development environment, facilitating world building, gameplay scripting, interface design, and, of course, publishing. But there’s plenty more to come. Click the links below to see the video demos from RDC West! 1. New “dragger” tool The dragger is one of the fundamental building tools in ROBLOX ...